Our History

Baby Fanatic is the premier manufacturer of officially licensed NFL, MLB and collegiate baby and toddler products. Grown from a love of kids and sports, we offer unique children’s goods of the highest quality to fans everywhere, bringing them together with friends and family. Now that’s team spirit.

In 2003, Baby Fanatic founder, Tricia Woodson, was looking for the perfect baby gift for a fellow sports fan. A pacifier or baby spoon sporting a favorite college logo came to mind. Unable to find such items, she began to dream up a line of products she was sure everyone would love to give or receive. Armed with this vision and the energy of a die-hard football fan, Tricia soon developed and presented to the market place a product line that quickly became the one-stop-shop for quality licensed baby goods for individual and wholesale customers alike. Sports fans cheered!

With three young fans at home, Tricia designed products that met her high standards as a mom and met or exceeded those of the CPSIA and the FDA. Pacifiers, sippy cups, bibs, bottles, pre-walker shoes, gift sets and additional items were each developed with a commitment to excellence in design, safety and comfort. The regional, national and international recognition of the team licensed brands taps into millions of consumers and billions of licensed product sales yearly. Mass merchants, gift shops, sporting goods stores, specialty boutiques, department stores, online retailers, national catalogs and grocery and drug stores are all eager to feature Baby Fanatic products. Everyone wins!

In 2019, MasterPieces Inc. acquired Baby Fanatic and has further developed the brand.  MasterPieces Inc., is an American based company headquartered in Oro Valley, Arizona.

MasterPieces Inc. was founded by David Rolls, former 8-year professional baseball player for the Kansas City Royals and Texas Rangers organizations, in 1995 with a passion to serve diverse retail markets by partnering with evergreen brands and top artists for jigsaw puzzles.

Since then we have expanded into new product categories by introducing the Works of Ahhh...Wood Craft Kits, wood toys, Fan Pans and Baby Fanatic and a variety of games all while continuing to serve and thrive in jigsaw puzzles.

MasterPieces creates some of the world most elegant jigsaw puzzles bringing puzzlers beautiful and detailed imagery in a variety of styles, piece counts and unique packaging. Our wood craft kits, wood toys and games are designed in a similar fashion as we look to bring creative ideas and detail with each design while partnering with brands such as Caterpillar, Lionel, Warner Brothers, U.S. Army, Hershey’s, and sports licensing with NFL, MLB, NHL, NCAA organizations.

Twenty-five years later, MasterPieces has established itself as the market leader for combining the best quality products with the best value. MasterPieces reputation for producing innovative and high-quality products has propelled its global growth and the company’s commitment to ensuring great value and superior customer support has earned its dedicated, worldwide customer loyalty.